Cassidy Zobl was born curious. She’s a creative director and designer with a decades-long career in both media and advertising. She’s worked for the world’s biggest brands and the most recognizable titles – but, for her, it all starts with curiosity. She loves to learn and it shows. 

Under the pressure cooker of corporate reviews, massive readership, and unhittable deadlines, Cassidy’s work has remained precise, refined, and thoughtful. Most importantly, it always tells a story. 

Cassidy gets to know her audience then uses her innate aesthetic sense to pair projects and artists in a way that elevates the visual outcome and turns ideas into striking imagery. She successfully matches artists and subjects that might not otherwise be combined, creating fresh, unexpected outcomes. In short, she loves creating beauty.

Over the course of her career, she has built and led multiple teams of art directors and designers, always emphasizing the development of each individual’s strengths. Her leadership style is rooted in mentorship, collaboration, and the belief that the best creative work comes from teams and artists who are encouraged and allowed to bring their full selves to the table.

The results have won national recognition, new business for her clients, and praise from readers all over the world. The work, though, is always rooted in that same sense of curiosity. Because, for Cassidy, it’s all about finding the key that unlocks the beauty in any moment, on every set, and at every possible opportunity.