Cassidy Zobl is a Creative Director who has spent years fine-tuning the art of visual storytelling within the framework of a grid system. Her career has been focused on clear communication through art direction, typography, visual structure, and object hierarchy.
She has gained extensive experience on the media side and at an ad agency, for gigantic international brands, under the pressure cooker of corporate reviews, on monthly and quarterly deadlines, and for massive audiences. Her work has won new business for agencies, won national recognition, and won enthusiastic praise from clients and readers alike.
Cassidy has an instinctive ability to pair unexpected artists with the right projects, creating space for their unique styles to shine while elevating the overall visual outcome.
Over the course of her career, she has built and led multiple teams of art directors and designers, always emphasizing the development of each individual’s strengths. Her leadership style is rooted in mentorship, collaboration, and the belief that the best creative work comes from teams who are encouraged and allowed to bring their full selves to the table.
B I O
Art Direction
Editorial Design
Brand Creative Direction & Design
Brand Identity
Motion Graphics
Social Media
Creative Team Development & Management
S K I L L S
2025 ASME Judge for Best Cover Design
2025 ASME Judge for Feature Design, Print and Entertainment
2025 ASME Finalist for Best Service and Lifestyle Story, Road & Track Magazine
2024 ASME Finalist for Best Service and Lifestyle Story, Road & Track Magazine
2021 D-Show Short list: Chevy New Roads Magazine Papercraft Dream Garage Series
2016 Silver Content Council Award, Cadillac Magazine Digital Edition
2015 Silver Pearl Award: Best Overall Design, Cadillac Magazine
2014 Silver Pearl Award: Best Overall Design, Cadillac Magazine
2013 Communication Arts Photography Annual Award: Art Direction, Editorial Photography
2013 Society of Professional Journalists category sweep (1st, 2nd & 3rd places): Cover Design
A W A R D S & R E C O G N I T I O N
2013 First-Place Award, Society of Professional Journalists: Magazine Spread Design
2012 Communication Arts Photography Annual Award: Art Direction, Editorial Photography
2012 Applied Arts Photography Annual Award: Art Direction, Fashion And Beauty Photography
2012 Society of Professional Journalists, First-Place Award: Magazine Spread Design
2011 Folio Magazine’s National Competition, First-Place Award: Best Feature Design
2010 Society of Professional Journalists, First-Place Award: Feature Spread Design
2009 CRMA: First-Place Award: General Excellence
2008 Society of Professional Journalists, Second-Place Award: Feature Spread Design